What do I sell?

VAT Advice? 

Health checks?

Reports?

Or something even more intangible? 

One thing I don't sell is VAT!

I was at a client's recently and in a break in the meeting we discussed what it was that I provided. Certainly my knowledge of and understanding of the VAT system helped, but the benefit my client got was?

Peace of mind?

A feeling of relief?

A lifting of a weight from their shoulders?

Whatever it is everyone wants some (I hope) but I can't bottle it or parcel it up in any way which makes it hard to sell.

Do you want some?

Knowing that you've done your best to get it right?

Is it that sense of relief that you get when you've finally done that job that's been hanging around for ages? You know, the one that you put off because you thought it would take ages, but when you buckled down to it only took a few minutes? I know that feeling, happens to most VAT registered business owners, including me, every three months as they do their VAT return. And for the self-employed once a year when you do your tax return.

Did any of this make sense? Want to make a comment? I'd love to hear your views.

If you've read this far, thank you for reading.